Esther Saadia

A Personal Message from Me to You...
My name is Esther Saadia, and today I want to share something deeply personal.
I grew up in an immigrant family. I watched my parents work hard and struggle, and I remember telling them as a child: “One day, I will be successful.” That promise has guided me my entire life.
I am now a mother of five and an occupational therapist. My life’s work has always been about healing and helping people rebuild strength, discover hope, and embrace resilience. Alongside this calling, I carried another passion: fashion.
For me, fashion has always been more than clothing. It is a language of healing. A way to empower, to uplift, and to tell one’s story without words. Out of my journey, I combined these two loves therapy and design and created a brand that embodies both: the art of healing and the art of becoming.
The name Saadia is more than my surname. It means “God has supported.” It represents my inheritance, my foundation, and the truth that strength and beauty are born through resilience and grace.
Every piece in this collection carries intention. Each silhouette and detail tells a story.
You are not just wearing fashion. You are wearing your story.
Because we are not defined by what breaks us, but by how we rise, rebuilt in strength, made even more beautiful than before.

With strength and grace,
Esther Saadia