Sustainability

Fresh Starts: Why the New Year is the Best Time to Reset Your Artisan Brand

The beginning of a new year offers more than a change in the calendar—it offers the opportunity for transformation. For artisan entrepreneurs and B...

Setting Business Goals for the New Year

As one year ends and another begins, it’s the perfect time for artisan entrepreneurs and lifestyle-focused businesses to set thoughtful, intentiona...

Reflecting on the Year: Lessons Learned as an Entrepreneur

December is a natural moment for reflection. As the year closes, artisan and lifestyle entrepreneurs have the chance to pause, review, and extract ...

Handmade Holiday Gift Guides: How to Promote Your Products

The holiday season is the busiest time of year for artisan and lifestyle sellers. While sales may spike organically, intentional promotion of your ...

The Art of Storytelling: Sharing the Meaning Behind Handmade Gifts

The holiday season is a time when stories matter most. Behind every handmade item lies a narrative of tradition, craftsmanship, and purpose. For B2...

The Impact of Ethical Gifting: Why Conscious Shopping Matters

December is more than the peak of the holiday season—it’s a time for intention. As gift-giving reaches its height, consumers and businesses alike a...

Supporting Women Entrepreneurs Through Fair Trade Initiatives

Around November 25, the International Day for the Elimination of Violence against Women calls on businesses to be more than bystanders. For artisan...

Ethical Shopping for the Holidays: Why Every Purchase Counts

The holiday season represents one of the most powerful moments for consumer influence—and consumer choice. Black Friday and the weeks that follow a...

The Benefits of Giving Back as an Artisan Entrepreneur

As you build your artisan enterprise, the holiday season brings both heightened demand and a deeper opportunity: giving back. When a brand that foc...

How Supporting Small Creators Can Strengthen Communities

In November, meaningful commerce takes center stage. While Black Friday (11/28) invites mass consumption, Universal Children’s Day (11/20) reminds ...

Artisan Storytelling: Connecting Customers with Cultural Roots

Stories have the power to enchant, to root us in place, and to carry voices across time. In October, with observances like Indigenous Peoples’ Day ...

How Artisans Preserve Cultural Traditions Through Their Craft

In every handcrafted piece, there’s more than artistry—there’s heritage. As October brings observances like International Day of Rural Women and Wo...