Pride Month is a time to celebrate authenticity, resilience, and the right to be seen, heard, and empowered. At Just, we believe Pride isn’t just a celebration—it’s a commitment to equity. And one of the most powerful ways to stand in solidarity is by supporting creators whose work embodies courage, culture, and care.
As a marketplace built to uplift underrepresented women and marginalized voices, we know that economic empowerment is foundational to true inclusion. This Pride Month, we’re spotlighting the artisans, makers, and entrepreneurs who are reshaping the world of craft and commerce—on their own terms.
Why Visibility in Craft Matters
For artisans, the creative process is often deeply personal. Their work tells stories of identity, resistance, family, love, and liberation. But too often, these creators are excluded from traditional supply chains, pushed to the margins of mainstream markets, or forced to hide who they are to survive.
Supporting makers through intentional purchasing helps disrupt that cycle. It allows them to grow businesses without compromising who they are. And it sends a message that their stories—and their craft—are valued.
When you shop with brands like Just, you help build an economy where creative freedom and personal identity can coexist. That kind of visibility isn’t just good—it’s vital.
1. Economic Equity Is a Pride Issue
In many parts of the world, LGBTQ+ communities still face high rates of poverty, employment discrimination, and social exclusion. Queer and trans women—particularly those of color—experience disproportionate economic hardship.
That’s why economic empowerment matters. And why intentional platforms like Just are essential.
Fair trade partnerships offer makers access to safe working conditions, living wages, and autonomy in how they operate and grow. It means no fear of being fired for who you love. No hiding your gender identity. No compromising your truth to succeed.
Buying from artisans isn't just a feel-good gesture—it's an act of economic justice.
2. Craft as a Form of Activism
From bold beadwork to textiles rooted in queer history, many creators embed activism into their art. Their work challenges norms, sparks dialogue, and offers joy and affirmation.
By showcasing their designs and sharing their stories, we elevate activism through beauty—and invite others to engage with Pride not just in June, but all year long.
When you gift a product made by an maker, you're giving more than a piece of art. You're giving a piece of their story—and helping shift systems toward inclusion.
3. Our Commitment Beyond the Month
While June brings important visibility, our commitment to artisans is year-round. We’re continually working to expand access, share educational tools, and center queer voices within our platform.
Pride isn’t a campaign. It’s a value. And inclusion isn’t a trend—it’s a practice.
As you browse our marketplace this month, look for curated features, artist spotlights, and collaborations with makers that remind us what handmade truly means: human-first, heart-led, and honest.
Shop With Pride. Shop With Purpose.
Your support helps shape an economy where creators can lead, grow, and thrive. It’s how we create space for all identities—not just to survive, but to shine.
🛍️ Explore our Pride Collection and support artisans