Etherea Joyeria
Mexico
"Etherea emerged in 2009 to provide work mainly to women who needed to earn extra money working from home and in their free time. Women such as students and homemakers could not travel to a physical workplace or could only work part-time to spend more time with their families. Having founded Etherea has allowed me to always be with my family and enjoy life. Etherea also represents happiness since, thanks to our jewelry, we can do our bit by supporting children in vulnerable situations through donations to Unicef from selling our pieces.
Why jewelry? I started making jewelry without knowing I would begin to create a brand. It all started as a game in which my son wanted to make a treasure chest, and my daughter enjoyed the jewels, and that's how the brand started. Designing and making jewelry with natural stones was a natural process because I have been fascinated with minerals and nature since I was a child. They are beautiful childhood memories of when I lived with my maternal grandparents in the countryside. The starry nights, the moonlight reflected in the fields, the fireflies illuminating the night, and the stones in the rivers are memories I keep like a treasure and want to capture in pieces. With jewelry, you can express who you are, which is magic since you can communicate your personality through jewelry. Jewelry reflects each person's style; it can help you change your mood and bring back happy memories of when you wore it or when it was given to you as a gift. With a piece of jewelry, you can have the energy and magic of the earth through the minerals with which a piece is made. They are little treasures that you can carry with you. What moves me and drives me is to continue to bring happiness to the children who need it most, that the women who collaborate with me are a small bridge to achieve goals in their lives, and that the women who wear Etherea jewelry can feel and transmit that magic and passion that I try to communicate through my pieces so that they are happy and protagonists of their lives."
