Leading Sustainability Standard
These brands represent the highest level of alignment with Just’s sustainability values. They demonstrate leadership through extensive use of sustainable materials, strong water stewardship, responsible packaging, social accountability, and transparent practices. Choosing a brand in this range supports a business setting a high standard for responsible and sustainable production.
Advanced Sustainability Leadership
Brands in this range demonstrate advanced sustainability practices throughout much of their production and supply chain. Their strengths may include broader use of sustainable materials, improved water efficiency, recycled or recyclable packaging, and internationally recognized certifications. They offer customers a high level of confidence in their responsible business commitments.
Strong Sustainability Performance
These brands demonstrate strong environmental and social practices across their operations. They show consistent attention to resource conservation, responsible materials, fair labor practices, and transparency. A purchase from a brand in this range supports a business with a well-developed sustainability foundation and a continued commitment to accountability.
Established Responsible Practices
Brands in this range demonstrate established efforts to manage environmental impact and support the people involved in production. Their strengths include water-conscious practices, the use of less polluting materials, and attention to wages and working conditions. They are also building greater transparency through relevant certifications and continued improvement.
Growing Commitment
These brands show a growing commitment to reducing environmental impact and improving social responsibility. They are taking meaningful steps toward conserving water, selecting less harmful materials, and strengthening wages and workplace conditions. Their progress reflects a clear willingness to improve and operate more responsibly.
A Responsible Foundation
Brands in this range have begun integrating environmental and social responsibility into their operations. Their strengths include awareness of water conservation, cleaner material choices, fairer wages, and better working conditions. By choosing these brands, you support businesses that are actively building stronger and more responsible practices.
The Justification Process is designed to make sustainability easier to understand. It gives you greater visibility into how a brand approaches environmental responsibility, ethical production, social impact, and continuous improvement. This helps you make purchasing decisions based not only on the product itself, but also on the values and practices behind it.
A Sustainability Score is not a claim of perfection. It is a practical indicator of a brand’s current strengths and progress. By supporting brands across these ratings, you help encourage responsible businesses to continue improving their impact on people and the planet.